First, sound recordings get digitally “fingerprinted.” Next, all the billions of videos in YouTube (past, present and future) begin to get scanned on an ongoing basis to see if there is a match between the digital “fingerprint” of your recording and the music in the video. When a match is found, we tell YouTube to allow advertising to be sold on that video.
If you control just the music and lyrics (the “Composition”), we take your information and our technology (and YouTube’s) searches by the name of the song, the song writer and other information you supply us (see below) to find covers in videos all across YouTube. When a match is found, we tell YouTube to allow advertising to be sold on that video.
NOTE: When YouTube gets paid for the ad, so do you.